Packaging as a Strategic Asset

Packaging must motivate consumers through enhanced expectations and make products easy to shop within their competitive environment. It must also play a strategic role in driving a clear master brand positioning, supporting the ability to stretch.

At Ipsos, we can help you make the right strategic and tactical packaging moves through consumer insights. We have solutions to guide you at every step of the way.


Sustainable packaging is one of the most talked about topics today. Download our newest white paper The Third Moment of Truth, where you can read our thoughts on the opportunities that pack offers as a way for brands to deliver meaningful differentiation in the context of changing environmental attitudes and changing shopping behaviour. Fill out the contact form below to receive it in your inbox.


Want to know more?

Feel free to contact us if you want to know how Ipsos can help you develop your pack design or if you are interested in receiving our new white paper.