Your packaging is a strategic asset!

Packaging must motivate consumers through enhanced expectations and make products easy to shop within their competitive environment. The pack plays a strategic role in driving a clear master brand positioning, supporting the ability to stretch and – not the least – living up to expectations from consumers on sustainability and convenience. As well as new expectations triggered by e-commerce.

At Ipsos we can help you make the right strategic and tactical packaging moves through consumers insights.


Want to know more?

Please contact Maria Pierrou, Head of Innovation, at +45 2825 7583 or fill out the contact form below.


Get our new paper on Sustainable Packaging – the Third Moment of Truth!


Sustainable packaging is one of the most talked about topics today. Download our newest white paper The Third Moment of Truth, where you can read our thoughts on the opportunities that pack offers as a way for brands to deliver meaningful differentiation in the context of changing environmental attitudes and changing shopping behaviour.